seo in carlisle
seo in carlisle means showing up when someone within twenty miles of you searches for what you sell, and being the business the ai tools name when they’re asked to recommend one.
we’re fecking creative. we’re in carlisle, we’ve been doing this for 18 years, and we work with owner-led businesses who want enquiries rather than a monthly report full of graphs. no jargon, no lock-in, and we’ll tell you when the answer is “don’t bother”.
most carlisle seo is still selling you 2019
ask chatgpt for “plumbers in carlisle” and only two of the ten real businesses it names are the ones you’d expect. the rest of the list is built from directories, old blog posts and whoever happens to be structured in a way the model can read.
that’s the bit almost nobody local is working on. getting to the top of google still matters and we still do it. but a growing share of people never see google’s results at all, because something answered them first.
traditional seo gets you found. modern seo gets you chosen.
what we actually do
find the terms worth having. not a spreadsheet of 400 keywords. the searches carlisle people actually type before they buy, with live volume and difficulty data behind each one.
fix the site so google can read it. structure, speed, headings, schema, internal links. unglamorous, and it decides whether everything else works.
build pages that answer the search. one page, one job, written for a human and structured so google and the ai tools can extract it cleanly.
get you into the answer. entity markup, citations, directory consistency and the “near me” basics across google, bing and apple. we track how often ai tools name you, not just where you rank.
proof: 52 towns, top three, and still going years later
trafford fireplaces are a carlisle retailer and installer of fires, stoves and fireplaces, serving customers across cumbria and into south west scotland.
peter had spent years collecting customer testimonials, town by town, without quite realising what he was sitting on. we turned them into 52 location pages, one per town and village, each opening with a genuine introduction to that place followed by reviews from people who actually live there.
no tricks, no thin doorway pages. real proof, organised properly.
the result: top three rankings across all 52 locations.
here’s the part we like most. the last proper article went up on 3 august 2023. peter sold the business. nobody has touched the site since. it is still generating leads.
read the full trafford fireplaces case study
why local matters more than it sounds
we’re in carlisle. that isn’t a marketing line, it’s the reason the work is better.
we know that a business on warwick road is competing with one in rosehill for the same customer, that half your enquiries come from over the border, and that “cumbria” and “carlisle” are not the same search. an agency in manchester running your account off a template does not know any of that, and it shows in the pages they write.
we also don’t take on competing businesses in the same sector locally. if we’re working with one carlisle law firm, we’re not working with another.
areas we cover
carlisle first, then across cumbria and over the border: brampton, wetheral, dalston, longtown, penrith, gretna and the villages between.
we work with businesses across the uk too. being local just means we can be sat in front of you this afternoon if it helps.
what it costs
seo from £400 a month.
no setup fee, no minimum term, no “contact us for a quote”. you see the plan and the price before you commit to anything, and you can step away with reasonable notice.
we’re not the cheapest in carlisle and we’re straight about that. if £400 a month is more than the work is worth to you right now, we’ll say so and tell you what to do yourself instead.
see everything that’s included on the main seo page
how we start
- a 15-minute call. what you sell, who buys it, what isn’t working. no pitch.
- a proper look. we audit the site, the search data and how visible you are to ai tools. you get an honest picture whether or not you hire us.
- a plan with numbers on it. what we’d do, in what order, what it costs, and what we’d expect to see happen.
questions people ask
how much does seo cost in carlisle?
our seo work starts at £400 a month. locally you’ll see anything from £250 to £1,500 a month depending on scope and who’s actually doing the work.
how long before seo works?
three to six months for meaningful movement on carlisle terms. anyone promising page one in four weeks is selling you something that won’t last.
do i need a google business profile as well as a website?
yes. for most carlisle searches the map pack sits above every ordinary result, and you can’t appear in it without a profile. we set them up properly, including hiding your address if you work from home.
can you get me into chatgpt and ai overviews?
we can make it much more likely. that means structured content, schema markup, consistent listings and citations from places the models trust. nobody can guarantee an ai result, and anyone who does is guessing.
do you work with businesses outside carlisle?
yes, across cumbria and the wider uk. being local is a bonus, not a requirement.
do you tie people into contracts?
no. month to month, reasonable notice. we’d rather you stayed because it’s working.
ready to get found in carlisle?
fifteen minutes, no pitch, no obligation. we’ll tell you what we’d do and roughly what it’d cost.
fecking creative · carlisle, cumbria · hello@feckingcreative.co.uk